February 28, 2013 by Iain Venn
Why everyone needs conversion tracking
Conversion Tracking is the business end of owning a website and helps track how visitors use your website, and how many convert to leads, enquiries and sales.
The more effective your website is at engaging visitors and encouraging them to follow an action (such as a newsletter signup, enquiry, purchase) the more cost effective (and lucrative) your site becomes.
Also, with more search engines evaluating this same information, the better your website performs the more web traffic you will generate as they list you more and more for keywords and phrases relating to your website.