August 25, 2015 by Iain Venn
SEO still important for small business
If you are running a small business, you may be missing out on FREE traffic to your website through Google Search™ – the UK’s leading search engine.
For some time, small business owners have believed getting listed on this popular search facility is out of reach and something only large companies can afford to do. With seo agencies charging hundreds, sometimes thousands of pounds each month, it is little wonder this view still prevails today.
The reality is however – very different. Every website owner on the planet has the opportunity to appear within Google Search™ irrespective of their size or resources.
The biggest, most single thing that can be done to appear within Google is find out what people type into Google, that most closely relates to the subject of your business. The more small business owners understand how people search, the easier the job of optimising a website becomes. From here you can develop the right on page optimisation strategy alongside other activities, including marketing online.