May 2, 2013 by Iain Venn
Optimising Websites and avoiding spamming
Google is continuing to improve page rankings through carefully examining the use of keywords within page content, including how many times a page is changed (through fine tuning web pages for seo)
In recent times, Google have downgraded websites for improving seo, but only temporarily if the keywords remain for a period between 1-4 weeks. For those optimising web pages who bottle it and change the content back – this is likely to indicate to Google some manipulation is involved and downgrade the web page even further (and for a longer period)
There is nothing wrong with optimising web pages, but you need to do it in a very simplistic way and leave the web page settle over a period of weeks, rather than days.
Also – it is still very common for website owners to stuff keywords in page content and meta data (often under keywords area in cms systems)
Stuffing keywords into a page and/or meta keywords field, will, sooner or later result in a downgrading amongst google serps (search engine results pages)
Both seo specialists and website owners alike will need to take a much cleaner and simpler approach to improving optimisation in the future to avoid poor results.